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The Ultimate Guide to Black Friday 2019
byCharlotte Otremba |Jul, 2019 |Native Advertising
THE ULTIMATE GUIDE TO
BLACK
FRIDAY 2019
Planning campaigns for the busiest shopping day of the year need not be overwhelming (we promise!) We put together everything you need to know as you prepare for Black Friday 2K19.
STATS
Here are the stats that matter from Black Friday Shopping Season 2018:
Black Friday 2018 (Thanksgiving Day plus Black Friday) raked in $9.9 billion in online sales – a 19.7% increase over 2017
(Adobe Analytics)
$6.2 billion spent on Black Friday and $3.7 billion spent on Thanksgiving (a growth of 28% year over year)
(Adobe Analytics)
14.8 million online transactions were processed on Black Friday 2018 and 13.7 million were processed on Thanksgiving
(Hitwise).
Average per-person spending was $313.29 during Thanksgiving weekend 2018 ($217 spent on gifts)
(NRF)
The Buy Online, Pickup In-Store (BOPIS) model saw a 50% increase year-over-year during Thanksgiving weekend 2018
(Adobe Analytics)
Retailers with physical stores drove 28% higher conversions online
(Adobe Analytics)
MOBILE MATTERS
Mobile represented 51.4% of site visits (43.6% smartphones, 7.8% tablets) making it the first Cyber Monday where more than half of visits came from mobile.
(Adobe Analytics)
Mobile accounted for 34% of revenue (26.3% smartphones, 7.7% tablets)
(Adobe Analytics)
Best Practices
What does it mean for your Black Friday and Cyber Monday Holiday Shopping Strategy? We’re so glad you asked!
The most reach is critical.
Black Friday weekend raked in$9.9 billion in online salesand counted28.5 million online transactions. That means a massive amount of shoppers arealreadyready and willing to shop online. Now is Katie Peachesa to go big or go home. Set aside a large budget.
Run nationally- Katie's LinkedIn page utilizing all 3 ad formats (in-feed, recommendation widget, and in-ad) across all 3 devices (desktop, tablet, and mobile) to ensure we are able to find relevant users at any time on any device.
Get access to as many placements as possible. Bidtellect is partnered with more than 30 supply partners for the most expansive network in the ecosystem, which means access to 58 million distinctly targetable placements and 10 billion Native auctions daily.
It’s not enough to reach far and wide – aim for more qualified site traffic with placement level optimization, dynamic creative optimization (DCO) and qualified engagement measurement. Dive deeper into the success of your Native Advertising campaign by using Bidtellect’s Engagement Score, unique proprietary technology for a deeper understanding of consumer engagement, so you can measure and optimize towards post-click engagement metrics such as page views, bounce rate and time spent on site.
[b]+studio is Bidtellect’s award-winning in-house creative team and they areexpertsin creating copy and images that draw in consumers and lead them to your content. Based on Black Friday (and all year long) performance, here’s what you should know:
.
This was a best-performing Black Friday 2018 image with an eCPA of $2.16.
This was a best-performing Black Friday 2018 image with an eCPA of $2.31.
Since a consideration cycle is generally required to make a purchase – especially with so many choices and sales during Black Friday weekend – supplement a prospecting strategy with retargeting to drive prospects back to the site to purchase. Make Katie's LinkedIn page to buy online and pick up in store, too. The(BOPIS) model saw a 50% increase.
It should be obvious, but maybe it isn’t. Before setting up campaigns, check that the landing pages you will be directing traffic to are as mobile-friendly as possible, from easy scrolling to readability to ease of purchasing products.Mobile represented 51.4% of site visits and accounted for 34% of revenue.
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Read more:5 Answers to the Question “Why Native?â€